Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns
نویسندگان
چکیده
منابع مشابه
Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies
INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2014
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v6n2p163